Thought leadership

Survey on Fear of Reaching Out FORO

Written by
Gregory Kennedy
Published on
May 05, 2024

82%

user satisfaction

1M users

user satisfaction

30k

user satisfaction
Webinar hosts
Adam Rights
Company
and
position
Marko Marinkov
Company
and
position
Marko Vukic
Company
and
position
Industry
Work marketplace
Category
Social media marketing
Employees
500+ full-time employees;
1,500 independent professionals
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71% of consumers say calling customer service is more stressful than the problem itself, Zingly report finds

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While companies invest heavily in chatbots and AI solutions

This disconnect between digital investment and customer preference highlights the need for solutions that bridge the gap between automation and personalization.

“Great customer service doesn’t force consumers to only use one designated channel. It adapts to the customer’s preference, meeting them where they are,” said Gaurav Passi, founder and CEO of Zingly. “We’re seeing what we call ‘Fear of Reaching Out,’ or FORO, reshape how customers engage with brands. It’s time businesses reimagine how they’re connecting with customers and eliminate consumers’ feelings of stress. In doing so, they can transform customer service from a point of friction into a strategic advantage that drives both customer loyalty and business growth.”

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‘Fear of Reaching Out,’ or FORO

We’re seeing what we call ‘Fear of Reaching Out,’ or FORO, reshape how customers engage with brands. It’s time businesses reimagine how they’re connecting with customers and eliminate consumers’ feelings of stress. In doing so, they can transform customer service from a point of friction into a strategic advantage that drives both customer loyalty and business growth.”

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Point of friction into a strategic advantage

“Great customer service doesn’t force consumers to only use one designated channel. It adapts to the customer’s preference, meeting them where they are,” said Gaurav Passi, founder and CEO of Zingly. “We’re seeing what we call ‘Fear of Reaching Out,’ or FORO, reshape how customers engage with brands. It’s time businesses reimagine how they’re connecting with customers and eliminate consumers’ feelings of stress.

Customer’s preference, meeting them where they are,” said Gaurav Passi, founder and CEO of Zingly. “We’re seeing what we call ‘Fear of Reaching Out,’ or FORO, reshape how customers engage with brands. It’s time businesses reimagine how they’re connecting with customers and eliminate consumers’ feelings of stress. In doing so, they can transform customer service from a point of friction into a strategic advantage that drives both customer loyalty and business growth.”

Zingly is a new way
to build lasting customer relationships at scale.
Renata Glasc

We’re seeing what we call ‘Fear of Reaching Out,’ or FORO, reshape how customers engage with brands. It’s time businesses reimagine how they’re connecting with customers and eliminate consumers’ feelings of stress. In doing so, they can transform customer service from a point of friction into a strategic advantage that drives both customer loyalty and business growth.”

Chatbots and AI solutions

they’re connecting with customers and eliminate consumers’ feelings of stress. In doing so, they can transform customer service from a point of friction into a strategic advantage that drives both customer loyalty and business growth.”

Chatbots and AI solutions

They’re connecting with customers and eliminate consumers’ feelings of stress.

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About

Marko Vukic
Company
and
position

We’re seeing what we call ‘Fear of Reaching Out,’ or FORO, reshape how customers engage with brands. It’s time businesses reimagine how they’re connecting with customers and eliminate consumers’ feelings of stress. In doing so, they can transform customer service from a point of friction into a strategic advantage that drives both customer loyalty and business growth.”

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